Bob Hulks, born 1945, London
Work experience:
September 1994, established Alban Hulks Research an independent media research consultancy
1989 – 1994 Chief Executive of BARB, The Broadcasters’ Audience Research Board
1981 – 1989 C.E.O. IMS (Interactive Marketing Systems) the leading media planning software house
1978 – 1981 Head of Client Services, BMRB’s Target Group Index (TGI)
1970 – 1978 Media Research Manager, J Walter Thompson
1963 – 1970 Research Executive, Erwin Wasey & W.S. Crawford
Bob has 40 years’ experience in media research with leading advertising agencies, research agencies and a leading software vendor. He was the first Chief Executive of BARB where he was responsible for the awarding and implementation of the industry’s TV audience measurement and appreciation services. In recent years, Bob has run his own consultancy specializing in advising media agencies, media owners and research agencies on new research technology, analysis software and the implications of digital media. His work has included auditing TV software packages, a U.K. industry JIC and he is the author of numerous articles and conference papers and a former consultant editor of Admap.
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